Why Should Your Website Be a Responsive One?

Responsive websites are preferred in the Google ranking and labeled "For mobile devices" if the search request was started from a mobile device. Responsive web design involves programming techniques that create a website or system that automatically adjusts to any size of the user's screen.

Optimizing each browser

Responsive web design maximizes the browser experience of each visitor through a flexible and individually responsive website, which is specially created in real time for the visitor's device. This is displayed optimally for the device via which the site is accessed. With the significant shift of website usage towards mobile browsing, responsive web design is the easiest way to reach all users across multiple devices and provide a seamless user experience.

In 2013, the "Year of Responsive Web Design" was celebrated. The reader's preference to read content on their mobile devices (i.e., tablets and smartphones) has continued to increase since then.

Increase reach to tablets and mobile audiences

Responsive web design is driven by the increasing use of the Internet and the spread of tablets and mobile devices such as smartphones. Traditionally, users have been redirected to a device-specific website (mobile page). This had many disadvantages, such as adjustment difficulties for different display sizes and display resolutions. However, responsive web design means that a website automatically implements different devices.

Tablet sales have long surpassed the annual 100-million-sold mark, which also means that the need for responsive web design has increased. For those who have never used responsive web design, people must now understand that sites can drive traffic by optimizing their online content. In fact, most websites already experience 50% more traffic from users who surf the web with their tablet and smartphone today. Therefore, it is rationally considered necessary to adapt the content for smaller screen sizes as well as larger sizes.

Increasing sales and conversion rates

Another advantage of responsive web design is that the user’s web experience improves, as there is no need to redirect to a mobile page. The use of standardized style sheets (CSS) on all devices and a consistent design approach also results in a uniform look. As studies show, a user's experience has a real impact on conversion rates.a This is because people who are already familiar with navigation or system usage can then find their way around on different devices.

Responsive web design eliminates barriers and creates a consistent presentation regarding functionality, performance, and appearance. All this means that your website, by using responsive website design, will rank higher in search engine results.